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Ages ago I worked on a design for a Peer Support group. The guidelines that I worked with were: “A simple logo that is recognizable to employees is the best. This is not a program that should be marketed but one that is memorable for the substance behind the name. The logo represents the program but the individuals and . . . → Read More: Peer Support Logo What a rediculously crazy week it’s already been! I’ve been working closely with another designer to put together everything for a black-tie event that will be later this week… I can’t believe how nuts it’s making me. But when it’s all finished it will be the biggest project that I’ve worked on to date. I have . . . → Read More: Black-Tie Anticipation!! (That’s definitely paint on the floor… not blood!) Recently I put together a poster for the Police Explorers Program, a program for young adults (14 to 20) interested in learning about police work. With my target audience in mind, I worked to make this enticing to the audience (it needed to be “bad-ass”). I think it worked. . . . → Read More: Explorers Poster I have been sitting on this picture for a while and I meant to include it when I wrote about The Importance of Brand, but I completely forgot. It is a Brand Alphabet! I have seen a few of these about, but the two below are my favorites: I wish that I could remember where I found . . . → Read More: Brand Alphabet What is a brand? Brand is how people feel about you, your company, your product, your service. If corporate identity goes in one ear, brand comes out the other. This is NOT to say that corporate identity = brand, nor is brand a logo or a product. Brand is a feeling; brand is the personality of your company. “A brand . . . → Read More: The Importance of Brand My latest creation!! Some projects absolutely tickle me, and this is definitely one of them! From searching for cassettes to destroy to thumbing through hits from the 80′s, I thoroughly enjoyed everything about this design. I stayed up way too late friday night just because I couldn’t bring myself to leave it unfinished for any longer . . . → Read More: mix it I am working on a skateboard design and needed a few pictures of disemboweled cassette tapes. I thought that my hunt for tapes would be lengthier than it was… did you know that they still sell them?! I had no idea, but I’m glad that I checked. The grocery store was selling them for $1.25 each . . . → Read More: Disemboweled Cassettes On Friday The Big Purple Tree rolled out it’s new corporate identity. It has been an exciting project that allowed me to create a corporate image to represent the cutting-edge creative work that The Big Purple Tree does. With the introduction of their corporate identity is a fabulous recap of the description that we worked off of for . . . → Read More: The Big Purple Tree Corporate Identity A corporate identity is a BIG deal – it’s your list of rules on how you want to present yourself or your company to your clients, consumers, etc. “Corporate identity comes into being when there is common ownership of an organizational philosophy that is manifest in a distinct corporate culture – the corporate personality.” (Balmer, . . . → Read More: Corporate Identity Last week I had the opportunity to go to a small recruit graduation. It was a beautiful ceremony in one of the auditoriums at the City Library; what a great location! The speakers included the Chief of Police and the Mayor – they were great and had excellent advice for the graduates. This was . . . → Read More: Graduation Program |
 
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